As a copywriter with multinationals J. Walter Thompson, Leo Burnett and Ted Bates, Peter Lo wrote many award winning ads for print, TV, radio, Point-Of-Sale and Posters. Peter has been one of the few prolific award winning copywriters, picking up creative accolades through eight consecutive years before his appointment as a creative director. Some of them include the famous Arab-Malaysian jingle and signature tune (1983) which is still used today, MACH 5 motor oil brand name and concept for Petronas, ads for HongkongBank, Dutch Lady, DHL, Volvo Cars, Toyota land Cruiser, and quite remarkably, a CLIO award for an Electrolux sales kit.
Here is a small selection of Peter's print collection.





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